الهام سادات هاشمی

The purpose of this research was to evaluate the effectiveness of the new business orientation entrepreneurship training course through the Kirkpatrick model, which was used to conduct this research using both quantitative and qualitative (pseudo-hybrid) methods. in the quantitative stage; The goal was to measure the effect of education on the satisfaction, learning, behavioral changes of students and finally the extent of their usefulness after completing the course. In this section, using a researcher-made questionnaire; An attempt was made to measure students' views in areas such as the students' attitude towards the organization of classes, the content of the training course, and the teacher separately for each course. In the learning section, students' final semester grades were used, and in the behavior section, students were assessed through a researcher-made questionnaire in two general and specific areas. In the qualitative part, in order to gain a deeper understanding of the educational course through the phenomenological method and using semi-structured interviews, by going through the steps of open coding, categorization and central coding, Pezoheshgar was able to find out the factors influencing the satisfaction of students, the abilities acquired by students and the reasons Failure to apply their learning. The statistical population included all students who studied in the master's degree in entrepreneurship, new business orientation, Allameh Tabatabai University. The research sample included ۱,۴۰۰ incoming students of the master's degree in entrepreneurship in the new business direction of Allameh Tabatabai University, who were selected through purposive sampling. The reliability and validity of the structure and content were confirmed with the help of professors and experts in both quantitative and qualitative sections, according to the sample size. In the quantitative part, the researcher analyzed the research data through the    software and using the one-sample method, and in the qualitative part through the Atlasi.ti software. In the quantitative part of the analysis, the level of satisfaction was favorable in only ۵ out of ۱۲ lessons. By analyzing the second stage of Kirkpatrick's evaluation, we found that learning occurred in all lessons. In the behavior section, behavior change has occurred in only ۴ out of ۱۲ lessons, which shows that this training course is generally weak. In the qualitative part, the factors influencing satisfaction were found as follows: evaluation method, class management, teaching content, method of conveying content, teacher's personal competences, teacher's scientific competences, teacher's behavioral competences, teacher's job competence, teaching method. Also, the reasons for not applying learning were as follows: lack of compatibility of content and skills learned with the labor market, lack of attractiveness of courses, lack of in-depth teaching, limited teaching time, virtuality of classes, frustration after entering the labor market, lack of a suitable ecosystem for Entrepreneurship, large volume of non-applicable materials, lack of teaching skills of the instructor, lack of skill acquisition, wrong attitude about the course content. Keywords: evaluation, Kirkpatrick, entrepreneurshi