معصومه عبدالملکی

The current research is applied research. The present research is qualitative research method and using the phenomenological method in order to investigate the views of children and teenager’s publishers regarding the publishing situation of electronic books for children and teenagers. In order to collect information from semi-interviews. This interview was conducted with ۹ publishers of children and teenagers. The data was analyzed using the seven-stage content analysis method. The main findings of this research refer to two main dimensions of strategies focused on material factors and strategies focused on spiritual factors. Each of these strategies includes ۲ individual categories.

Strategies focused on material factors include the category of marketing and sales strategies and economic factors. According to the questions and answers that took place in the focus of the research questions, the publishers mentioned various marketing strategies that these strategies had a positive effect on the sale of their resources, and the mentioned strategies of each publisher were almost close and in line with other publishers. Also, in the dimension of strategies focused on spiritual factors, it refers to the two categories of publication process challenges and ethical considerations. The challenges of the publishing process include: pre-production challenges, production challenges, and publishing challenges, which the publishers mentioned during the interview.

The findings of the research show that with the correct application of marketing strategies and advertising strategies, good and positive opportunities can be created in the sale of books and electronic resources. According to the interview with the publishers, Rasa Ava and Dani publications each have ۱۳۰۰ titles respectively. They have published more than ۱۰۰۰ titles electronically, which was a significant number compared to other publishers.