پریناز صادق بهرامی

The current research was conducted with the aim of reading the discourse and examining the living experience of digital natives on Instagram. The research is descriptive-analytical in nature and has been conducted using a qualitative method of phenomenology. The statistical population of the research included the second high school female students of the ۵th district of Tehran in the academic year of ۲۰۲۳-۲۰۲۴. According to the nature of the research method, the sampling method is purposeful and ۱۵ students of the second secondary school of non-profit school Sama ۲, district ۵ of Tehran were selected as participants. These ideas for entering the research were: using the Instagram application daily for at least ۲ hours and the amount of time spent on the Instagram application for at least ۲ years. The research was conducted using semi-structured interviews, each lasting ۴۵ to ۶۰ minutes, and theoretical saturation was reached after ۱۵ interviews. The interviews were conducted using the Mustax descriptive phenomenological method, resolved analysis and thematic analysis steps in the MAXQDA۲۰۲۰ software. The data were categorized into codes and finally categorized into five main themes. The main themes obtained from the research: emotions experienced in the media (with ۱۰ sub-themes), how to influence and influence (with ۹ sub-themes), semantic perception (with ۶ sub-themes), adolescent communication (with ۶ sub-themes) were pictorial (with ۵ sub-themes). The results indicate that the lived experiences of digital natives on the platform of Instagram include the experience of dual emotions, such as: feelings of optimism and pessimism, feelings of attachment and disappointment, feelings of hope and hope. On the other hand, influence and effectiveness in the space of this social network is understood in the form of dramatization of life, removed from geographical boundaries, digitization and self-motivation. Giving meaning to Instagram and the activities that are done in it is in the form of giving meaning to likes, comments, me and others. The formation of social communication in this social network is in the form of imitating others, seeking attention, feeling belonging and judging others. Also, the body image created through Instagram activity is self-idealization, self-concealment, and obscuration of one's face and body.